Our philosophy is simple: make it smart, make it memorable, and make it effective while keeping the process painless without outrageous and unnecessary overhead.
We believe a great concept should work across all platforms: digital, broadcast, radio, and print/OOH, so we strive to make that a reality, from strategy to final product.
We don’t believe in endless and countless meetings or pontificating about how smart and creative we are…we would rather show you. The process should NOT be painful and adversarial, but rather efficient, collaborative, and rewarding.
For more than 17 years, Fusion Idea Lab has taken pride in its ability to keep the process simple, painless and efficient while creating work that is memorable, effective, and attention-getting. Our years of experience working on everything from travel to skincare, fast food to alcoholic beverages, entertainment to fashion; has given us insights to reach any audience…anywhere.
Michael founded the company and continues to lead all aspects of creative and production. Having written, produced and even directed everything from Super Bowl TV spots to social campaigns, he and his A-team of professionals understand how to get the job done…on time, on budget, and with remarkable results in sales and awareness.
We have a proven history of helping a wide range of companies achieve organic growth and evolution with 360-degree concepts that work across digital, broadcast, radio, print, and out-of-home. We seamlessly handle every element of the process, from strategic platform development, cultivating superior content, and executing final production.
If you’re ready to escape the chaos, costs, and bureaucracies of typical advertising agencies and engage in a project based partnership focused on results, Fusion Idea Lab is for you.
For me, as an Executive Creative Director, it’s all about the message. Is it strategic? Is it relevant to the demo? Is it original and breakthrough? What is the tone? Then, how do we tell that message in an original, relevant, and remarkable way that compliments the brand story? These are all questions that every creative should ask first.
Creative Directors should inspire, lead, manage, fight the good fights, be client and budget conscience, and most importantly, push creative boundaries and directions. To me it doesn’t matter if the platform is social, digital broadcast, print, radio, outdoor or experiential. The message has to come first…platform determines how, when, and where the story is told, but smart, clever, and strategic creative should always dictate and frame the message.
I am an Executive Creative Director who not only knows how to create and develop great concepts into great executions, but I know how to manage, evaluate, and inspire creative teams. I have successfully worked with account managers and clients. I have gained respect from both.