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WHO WE ARE

FUSION IDEA LAB

Started in 1997 by Michael Oberman, Fusion Idea Lab is a creative, effective and successful alternative to the old school, out of touch, over-priced, big dinosaur ad agency. Eight Super Bowl TV spots, dozens of multi-tiered media campaigns and hundreds of creative and digital solutions for a diverse client list that includes Wrigley’s, Anheuser-Busch, Johnson & Johnson, Orbitz, Target, Subway, Expedia, the University of Illinois-Chicago and Ulta Beauty, all stand as proof that Fusion Idea Lab continually turns out winning results.

The key to our success has been our ability to decentralize the entire creative process. Rather than present our clients with the traditional agency model, our approach is simple, direct and unimpeded by bureaucratic layers.

Fusion Idea Lab has a diverse and talented team with over 25 years of experience in developing advertising that works. Our collective experience allows us to evaluate your current marketing efforts, to redirect your current strategies and to develop new or revised platforms that capitalize on your brand’s assets.

We are compact by design and desire. Being compact affords us the luxury of diving deep into our client’s business, taking the necessary time to find the best creative solutions to fit their needs. It also enables us to match our team members to the right clients and projects, maximizing your budget and our resources. While small in stature, our client roster has been anything but. From Anheuser-Busch, to Target, to Expedia we have been developing supremely efficient and effective creative for more than 13 years with proven and dramatic results.

Budget should never hamper great thinking or the ability to create great results and solutions. It merely represents more of a challenge…and we are always up for a great challenge. We spend your money like we spend our own, ever mindful of the restrictions of budget and resources.

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