Fusion Idea Lab

PROBLEM

Target approached us about promoting their ILM Racing team for back-to-back seasons, asking us to be prepared to supply them with a myriad of collateral and signage/promotional materials on a moment’s notice. We were called upon to design and produce over 60 pieces with very little lead time. Additionally they needed TV spots to sell their race team and get people to go the races that they sponsored.

SOLUTION

We relied on the experience of our designers to art direct tasteful pieces, which not only looked great, but also flowed with every other piece we conceived. We took full advantage of the solid relationships we have with the production world to pull off professional quality materials at every turn (no pun intended). Created and Produced two TV spots that featured their race team.

RESULTS

At a time of diminishing attendance in the race industry, Target’s Race program has sold out.