Fusion Idea Lab

PROBLEM

Hands On is a mobile gaming company competing in this rapidly-evolving, extremely competitive category. They needed to drive their wide-ranging demo to their web site, as well as their mobile phones to purchase games and entertainment.

SOLUTION

Fishing where the fish were, we advertised on phones, in transit, and in relevant publications. We convinced our target that these are the games they had to have and now was the time they had to have them. Our entire message was about ease of purchase and the value of purchasing the games while they were considered ‘new’.

RESULT

Hands On has enjoyed immediate and sustained growth since our introductory messaging first hit several year ago. Their young target actually responds to advertising when they feel they’re getting something out of it.