Fusion Idea Lab

PROBLEM

Expedia wanted to jump onto the corporate travel bandwagon and needed to find a way to do so effectively, in a crowded space and with a limited budget.

SOLUTION

By segmenting and micro-targeting the business-to-business audience, we were able to drive our desired demo to the Expedia Corporate site where they could arrange for online demonstrations of the company’s new business tool. Promoting the fact that they could save 20% or more on business travel allowed us to break through the clutter and make an impact.

RESULT

Business tripled in the first year and continues to grow today. Sales leads have grown incrementally every year since we began offering and promoting the Expedia online demo.