Fusion Idea Lab

PROBLEM

Alexian Brothers called Fusion with an interest in raising awareness and membership into their collective of Brothers who actually own and operate the Alexian Brother’s system. They were interested in attracting males 35+ to enter the program to become Alexian Brothers. They did not know how to reach this group with right message.

SOLUTION

Fusion met and interviewed many of the leader of the Alexian organization. After assessing the information, Fusion developed a creative and media strategy to target this group. Print and direct response Television was created and produced.

RESULTS

The results far exceeded everyone’s expectations. The number of responses to the call center became so great (an increase of some 400% in the first month alone) that Alexian had to add several full time operators. Enrollment increased over 300%.