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Michael Oberman

Michael Oberman

President/CCO/Founder started Fusion Idea Lab after 11 years at ddb/Chicago as a VP/Creative Director. At ddb, He worked on clients from Kraft to Dial to Sears to General Mills, finally ending up leading the creative initiatives on McDonald’s and Anheuser Busch/Bud/Bud Light. In addition to managing a creative team of 30+, He also was personally responsible for creating several memorable and award winning campaigns for Wheaties, McDonalds, Budweiser, Bud Light and Michelob Light. Many of these spots aired or debuted on several Super Bowl games.

With more than 20 years of experience in the advertising business, his expertise includes; developing and executing major advertising campaigns across all medias, developing creative strategic platforms, branding and product launches.

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